Iminyaka eminingi, i-SEO ne-SEM kube amagama amabili adideke kakhulu emhlabeni wedijithali. Kokubili kugxile ekusebenzeni kahle kwenjini yokusesha, kodwa ngayinye inokugxila okuhlukile. Kulesi sihloko, sizohlola umehluko phakathi kwe-SEO ne-SEM ukuze uqonde kangcono ukuthi zisebenza kanjani nokuthi yikuphi okufanele ibhizinisi lakho.
Kuyini i-SEO?
I-SEO, noma i-Search Engine Optimization, isethi yamasu asetshenziselwa ukuthuthukisa ukubonakala nokubeka iwebhusayithi emiphumeleni ephilayo yezinjini zokusesha. Umgomo oyinhloko we-SEO ukukhulisa ithrafikhi ye-organic kuwebhusayithi ngokuthuthukisa izici zangaphakathi nezangaphandle.
Isebenza kanjani i-SEO?
I-SEO ihlukaniswe yaba izigaba ezimbili eziyinhloko: i-SEO esekhasini kanye ne-SEO engaphandle kwekhasi. I-SEO esekhasini isho ukwenziwa ngcono kwezinto ezingaphakathi kwewebhusayithi, njengesakhiwo sesayithi, amathegi e-HTML, okuqukethwe, nezithombe. Ngakolunye uhlangothi, i-SEO engaphandle kwekhasi igxile ekwakhiweni kwesixhumanisi nasekukhuthazeni iwebhusayithi kwamanye amawebhusayithi afanelekile.
Ukwengeza, i-SEO iphinde igxile ocwaningweni lwamagama angukhiye, ukudala ikhwalithi nokuqukethwe okufanele, ukuthuthukisa isivinini sewebhusayithi, nokwenza ngcono ulwazi lomsebenzisi.
Yini i-SEM?
I-SEM, noma i-Search Engine Marketing, isethi yamasu asetshenziselwa ukuthuthukisa ukubonakala nokubeka iwebhusayithi ngokukhangisa okukhokhelwayo ezinjinini zokusesha. Ngokungafani ne-SEO, i-SEM igxile ekukhiqizeni ithrafikhi ngezikhangiso ezikhokhelwayo.
Isebenza kanjani i-SEM?
I-SEM isebenzisa amathuluzi okukhangisa akhokhelwayo, njengezikhangiso ze-Google, ukubonisa izikhangiso ezifanele kubasebenzisi abasesha ezinjinini zokusesha. Lezi zikhangiso zivela phezulu emiphumeleni yosesho futhi zibhalwe “izikhangiso.”
Abakhangisi bakhokhela ngokuchofoza ngakunye abakuthola ezikhangisweni zabo, okwaziwa nge-PPC (khokha ngokuchofoza ngakunye). Umgomo we-SEM ukukhiqiza ithrafikhi eya kuwebhusayithi ngokusebenzisa izikhangiso ezikhokhelwayo futhi uguqule leyo thrafikhi ibe ukuthengisa noma umkhondo.
Umehluko phakathi kwe-SEO ne-SEM
Umehluko omkhulu phakathi kwe-SEO ne-SEM yilezi:
1. Izindleko
I-SEO isu lesikhathi eside futhi ayidingi isabelomali esibalulekile. Nokho, i-SEM ibandakanya izindleko ngokuchofoza ngakunye okutholwa yisikhangiso.
2. Imiphumela
Imiphumela ye-SEO yeyesikhathi eside futhi ingathatha izinyanga ukubonwa. Ngakolunye uhlangothi, i-SEM ingakhiqiza imiphumela esheshayo, kodwa kuphela ngenkathi ukhokhela ukukhangisa.
I-3 Gxila
I-SEO igxile ekuthuthukiseni ukubonakala kwewebhusayithi, kuyilapho i-SEM igxile ekukhiqizeni ithrafikhi ngokukhangisa okukhokhelwayo.
4. Ukusebenza kahle
I-SEO ingasebenza kakhulu kumawebhusayithi anokuqukethwe okuningi futhi igxile kwikhwalithi yokuqukethwe. Ngakolunye uhlangothi, i-SEM ingase isebenze kangcono kumawebhusayithi athengisa imikhiqizo ethile noma amasevisi.
Isiphetho
Ngamafuphi, i-SEO kanye ne-SEM amasu amabili abalulekile wokuthengisa wedijithali agxile ekwenzeni injini yokusesha. I-SEO igxile ekwenzeni ngcono iwebhusayithi ye-organic, kuyilapho i-SEM igxile ekukhangiseni okukhokhelwayo. Kokubili kunezinzuzo kanye nokubi futhi kufanele kusetshenziswe ngempumelelo kuye ngezidingo nezinjongo zebhizinisi lakho.
I-SEO yabaqalayo: #1 isikhundla ku-Google ngo-2023
https://www.youtube.com/watch?v=mvLI96mxx0o
Imibuzo Evame Ukubuzwa
Kulesi sigaba, sizophendula imibuzo evame ukubuzwa mayelana nomehluko phakathi kwe-SEO ne-SEM.
1. Yini i-SEO?
I-SEO isifinyezo ngesiNgisi se-"Search Engine Optimization" noma ukulungiselelwa kwezinjini zokusesha nge-Spanish. Kuyisethi yamasu namasu asetshenziswa ukwenza ngcono ukuma kwewebhusayithi emiphumeleni yemvelo yezinjini zokusesha.
Inhloso ye-SEO ukuthola iwebhusayithi ukuthi ivele phezulu emiphumeleni yosesho yamagama angukhiye athile noma imishwana ehambisana nesayithi.
Amasu we-SEO afaka ukwenza ngcono okuqukethwe, ukuhlaziya amagama angukhiye, ukuthuthukisa izihloko nezincazelo ze-meta, izixhumanisi zokwakha, kanye nokwenza ngcono ulwazi lomsebenzisi.
2. Yini i-SEM?
I-SEM isho ukuthi "Ukumaketha Kwenjini Yokusesha" noma ukumaketha kwenjini yokusesha ngeSpanishi. Kuyisethi yamasu namasu asetshenziswa ukukhuthaza iwebhusayithi ngokukhangisa kwenjini yokusesha.
Umgomo we-SEM uwukuthola iwebhusayithi ukuthi ivele emiphumeleni yosesho yokuqala ngokukhokhela izikhangiso ezinjinini zokusesha.
Izindlela eziyinhloko ze-SEM ukuphatha izikhangiso ezikhangisweni ze-Google kanye nokusetshenziswa kwamagama angukhiye okukhangisa ezinjinini zokusesha.
3. Uyini umehluko omkhulu phakathi kwe-SEO ne-SEM?
Umehluko omkhulu phakathi kwe-SEO ne-SEM ukuthi i-SEO igxile ekumisweni okuphilayo kwewebhusayithi, kuyilapho i-SEM igxile ekukhuthazeni iwebhusayithi ngokukhangisa kwenjini yokusesha.
I-SEO iyinqubo ehamba kancane futhi ingathatha izinyanga ezimbalwa noma iminyaka ukuzuza imiphumela, kuyilapho i-SEM inganikeza imiphumela esheshayo ngokukhangisa okukhokhelwayo.
4. Yikuphi okungcono, i-SEO noma i-SEM?
Ayikho impendulo eyodwa kulo mbuzo, njengoba kuncike emigomweni nasezidingweni zewebhusayithi ngayinye. Uma ubheke ukuthola imiphumela yesikhashana, i-SEM ingaba inketho enhle. Kodwa-ke, uma ufuna isu lesikhathi eside kanye nokuma okuqinile kwe-organic, i-SEO iyindlela engcono kakhulu.
Ngokuvamile, inhlanganisela yawo womabili amasu ayanconywa ukuze kuzuzwe imiphumela emihle.
5. Ngingazi kanjani ukuthi iwebhusayithi yami idinga i-SEO noma i-SEM?
Ukunquma ukuthi iwebhusayithi yakho idinga i-SEO noma i-SEM, kuyadingeka ukwenza ukuhlaziya isimo samanje sewebhusayithi yakho, kanye nezinhloso nezidingo zayo.
Uma iwebhusayithi yakho ingenabo ubukhona obuqinile emiphumeleni yenjini yokusesha ephilayo, ungadinga i-SEO. Uma udinga imiphumela esheshayo noma ufuna ukuphromotha umkhiqizo noma isevisi ethile, ungase udinge i-SEM.
Ukuvala
Sengiphetha, i-SEO ne-SEM izindlela ezimbili ezibalulekile zokumaketha kwedijithali, ngayinye inezinzuzo zayo kanye nokubi. Ukukhetha phakathi kokukodwa noma okunye kuncike ezinhlosweni nasezidingweni zewebhusayithi ngayinye.
Into ebalulekile okufanele uyikhumbule ukuthi womabili amasu adinga umsebenzi oqhubekayo nokubuyekezwa ngezikhathi ezithile ukuze kuzuzwe imiphumela emihle.
Yabelana futhi Shiya Ukuphawula Kwakho
Uma usithandile lesi sihloko, yabelana ngaso ezinkundleni zokuxhumana! Singathanda futhi ukwazi umbono wakho. Ucabangani ngomehluko phakathi kwe-SEO ne-SEM? Ingabe unayo imibuzo noma ukuphawula? Sishiyele umbono wakho esigabeni sokuphawula esingezansi.
Ungakhohlwa ukuthi uma udinga usizo ngesu lakho lokumaketha kwedijithali, ungasithinta noma kunini. Silapha ukuze sikusize!
